Email Marketing for Chiropractors: Your Guide to Getting Started
- Nerissa Brumley
- Mar 16
- 3 min read
Updated: Mar 16
Hi, chiropractors! I’m Nerissa Brumley, the founder of Chiro Connect. Today, let's dive deep into email marketing for chiropractors and why it's still your most profitable marketing channel.
Did you know email marketing has been around for nearly 50 years? Despite the rise of social media and digital advertising, email remains the top-performing channel for ROI.
Email marketing generates an impressive average return of $40 for every dollar spent. This impressive ROI makes email marketing a no-brainer for chiropractors looking to grow their practice effectively and affordably.
Ready to get started? Here’s a simplified roadmap based on our detailed guide—click here to download the complete Essential Guide to Chiropractic Email Marketing.
Step 1: Define Your Goals
Why are you sending emails?
Encourage More Appointments: Use email to remind patients about the benefits of regular chiropractic visits and motivate them to schedule appointments.
Keep Patients Engaged: Regularly share valuable tips and practice updates to maintain interest and reconnect with patients who haven't visited recently.
Step 2: Prepare Your Patient List
How will you gather and maintain your email list?
Download from Your EHR: Export patient information from your Electronic Health Records system, being careful to exclude HIPAA-protected data. Consult your EHR's support for step-by-step instructions.
Clean Your List: Regularly update your list to remove outdated or incorrect information. Chiro Connect offers automatic list management, simplifying this process for you.
Step 3: Choose Your Email Types
What types of emails will you send?
Newsletters: Share educational content regularly, featuring health tips, updates about your practice, and valuable wellness information.
One-on-one Check-ins: Send personalized monthly emails to touch base, address any new patient concerns, and reinforce your commitment to their wellness.
Step 4: Craft Compelling Content
What will your emails say?
Create a Schedule of Topics: Plan varied content such as pain management advice (e.g., "5 Ways to Relieve Lower Back Pain"), chiropractic technique updates, and general wellness tips (e.g., "Healthy Eating for a Stronger Spine").
Develop Effective CTAs: Use clear calls to action like "Call to schedule" or "Book online today" for immediate responses. Include longer-term CTAs like "Visit our website" or "Follow us on social media" for sustained engagement.
Step 5: Analyze and Optimize
How will you measure your email marketing success?
Open and Click-through Rates (CTR): Track how many recipients open your emails and click your links to assess initial interest.
Conversion Rates: Measure actions taken, such as appointment bookings or event sign-ups, to determine your emails' effectiveness.
Step 6: Examples and Inspiration
Need ideas for effective campaigns?
Patient Testimonials and Health Tips: Showcase success stories from satisfied patients alongside practical wellness advice.
Seasonal Promotions: Offer special deals and promotions aligned with holidays or seasonal events to boost engagement.
Step 7: Implementation Plan
How will you execute your strategy?
DIY Option: Tools like Mailchimp or Constant Contact offer low-cost, customizable solutions. However, these require more time and training.
Hire a Service: Services like Chiro Connect offer a stress-free, fully managed email marketing solution. Although slightly more expensive than DIY, they save considerable time and simplify your marketing efforts.
By following this guide, you can build an effective chiropractic email marketing strategy. Consistency, quality content, and regular optimization will help you nurture patient relationships and grow your practice.
Ready for a detailed roadmap to email marketing for chiropractors? Click here to download our comprehensive Essential Guide to Chiropractic Email Marketing.
Happy emailing from all of us at Chiro Connect! We're here every step of the way.
