The Truth About Chiropractic Patient Engagement: Last Night I Posted the Receipts

Most chiropractors talk about wanting better communication.Most say they want stronger retention.Most swear they will “fix their email marketing next year.”

And then nothing changes.Not because they don’t care.But because they have never actually seen what strong chiropractic patient engagement looks like in real life.

So last night, I decided to change that.

I opened Instagram, pulled four screenshots from four different practices, and showed exactly what happens when a patient list is handled the right way. No hype. No guessing. No filters. Just numbers that tell the truth.

Here’s what I posted:

What you’re looking at are the percentages of entire patient lists who opened at least one email in November.

Not clickbait.

Not a “best day ever” open rate.

Not a single blast.

Real patients.

Real lists.

Real engagement.

The numbers were:

62.1%

60%

50.7%

64.1%

And if you’re a chiropractor reading this, you already know these numbers are not just “good.” They are practice changing.

Because when half or more of your patient list is opening your emails every single month, you stop relying on hope. You stop depending on bursts of new patients to keep the schedule full.

Your care plan conversations stick. Your reactivations go up. Your schedule becomes predictable instead of chaotic.

This is what chiropractic patient engagement actually looks like when someone treats your list like an asset instead of an afterthought.

Why Chiropractic Patient Engagement Matters More Than You Think

Before last night’s stories even finished uploading, my DMs started filling up.

“How did they get numbers like that?”

“Is this real?”

“Do you only show your best results?”

“What are those doctors doing that I’m not?”

Here is the part chiropractors never hear often enough:These numbers are not magic. They are not luck. They are not a once-a-year thing.

They are the natural outcome of consistent communication that sounds like a real human speaking to another real human. Not software. Not templates. Not jargon. Not weekly sermons disguised as newsletters. Just clear, simple, personal content delivered with a rhythm patients can trust.

And when your patients trust you, they stay connected.That is engagement.That is retention.That is the difference between a silent list and a list that actually works for you.

The Hard Truth About Patient Engagement in Chiropractic

Most chiropractors believe they have a “new patient problem” when what they actually have is a communication problem.

A list of 2,000 silent patients feels like a hole you can’t fill.

A list of 2,000 active patients feels like momentum.

Those are not the same practice.

Those are not the same numbers.

Those are not the same stress levels.

Here is the blunt truth:

Chiropractors don’t need more volume. They need more activation.

The big difference between the practices in my screenshots and the ones struggling to fill their schedules is simple:

They communicate.

They communicate consistently.

They communicate clearly.

They communicate in a way patients understand.

And because of that, their patient engagement stays high.

Their reactivations stay steady.

Their weeks feel predictable.

And their growth is not built on panic.

Behind the Scenes: What Chiropractors Asked Me After Seeing the Stories

After the screenshots went up, the real questions came rolling in.

Not objections.

Not skepticism.

Just honest questions from doctors who want their patient lists to finally work for them.

Here are the most common three:

1. Is this really coming from email?

Yes. Email still works when the content is human, simple, and consistent. What doesn’t work is generic content or quarterly "we miss you" messages.

2. Do I need more time to see results like this?

No. These doctors didn’t wait for the perfect month. They handed us the list, let us build the system, and the results followed.

3. Can my patients actually become this engaged?

If they trust you clinically, they will trust your communication. Most practices underestimate how much their patients want to hear from them.

Why I Posted the Numbers Publicly

Founders don’t always get to flex.But every now and then, when the work speaks loud enough, you let the receipts talk.

And last night, they talked.

Because the chiropractic profession has been sold on the idea that patients are too busy, too distracted, or too unreachable. But the truth is simple:

Patients engage when you give them something worth engaging with.

That is the entire philosophy behind Chiro Connect.

That is why these screenshots matter.

And that is why last night’s stories hit the way they did.

If You Want Results Like This, Here’s Your Next Step

Most chiropractors think they need more time, more new patients, or more marketing tools to grow. But the screenshots I shared last night tell a different story. Those numbers came from real practices that decided to fix the one thing they had been ignoring for years.

Patient engagement.

When your list is active, everything else becomes easier. 

Retention goes up. 

Reactivations become predictable. 

You stop relying on chance.

The doctors in those screenshots didn’t have more time than you. They didn’t write weekly emails. They didn’t overhaul their systems. They just stopped trying to figure out communication alone.

And the moment they did, their numbers changed.

If you want the same shift in your practice, book a call with me. We’ll look at your list, get clear on what’s possible, and build a communication system that works while you work.

The results aren’t random.

They’re repeatable. And they’re available to you.

👉 Book a call with me and let’s get results like this for your practice.